So, Once again Google has entered into social networking game with what is termed as the facebook killer, Google + has already seen more than 10 million signups in the first 2 week of it’s launch. Google’s new social networking platform is released as an “Invite Only” which is a popular marketing strategy to urge users to join while it is still in the testing phase. Google V/S Facebook Though this new release of Google is termed as Facebook killer and it no doubt takes it’s cue from the Facebook, yet it is all about Google saving and enhancing it’s core franchise, i.e Google Search , and today search is not just about pages but people and their perception of the relevance of information. Google’s realization though late in coming has finally got the point clear that it needs social, location and other signals to enhance it’s search platform. It needs to understand the relationship among these variables in order to make it’s search better. However, with over 1 billion people already...