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La publicité est aussi efficace sur le Web qu'à la TV

La publicité sur internet est aussi efficace que les campagnes télévisuelles auprès des consommateurs. Selon des études menées par ComScore et dunnhumby USA, publiées le 26 août, des publicités sur la Toile ont permis d'augmenter de 9% sur 3 mois les ventes au détail pour les marques, utilisées dans le cadre de ces recherches.

En savoir plus sur : www.reseaux-telecoms.net
Posté par Gaylor
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