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Adidas lance la première chaussure « connectée » à la réalité augmentée

Insolite, la réalité augmentée appliquée aux actions Marketing, des limites sans cesse repoussées.
Adidas innove en matière de réalité augmentée et lance les premières chaussures sur lesquels seront imprimées des codes.
Bien placés devant une webcam, les codes des chaussures vont permettre au « porteur » de contrôler des jeux interactifs directement avec leurs chaussures.



A découvrir en vidéo : www.marketing-digital.fr

Posté par Marion
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