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Internet dépasse les 11 % de mix média

Comparé à 2009, le marché de la publicité en ligne s'est stabilisé depuis le début de l'année, la part d'Internet continuant à croître dans le mix média.

11,3 % des dépenses publicitaires au mois de mai 2010 ont été consacrées à Internet selon l'Adex Report de Kantar Media, autrement dit 258,9 millions d'euros bruts sur les 2,29 milliards d'euros bruts qu'engrange le marché de la publicité en France.

La part du Web dans le mix média grimpe donc légèrement…

Lire la suite sur : www.journaldunet.com

Posté par Marion

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