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Google Adwords & protection des marques : nouvelle donne pour les annonceurs

La nouvelle est “tombée” hier sur le blog officiel Adwords. Alors qu’il était encore possible il y a peu de protéger sa marque au niveau des liens commerciaux Google ce ne sera désormais plus le cas à compter du 14 septembre prochain.
D’autres sites (concurrents, distributeurs, …) pourront désormais se positionner sur ce type de mots clés sans autorisation spécifique comme c’est déjà le cas aux USA, au Royaume-Uni ou encore en Irlande. Cette annonce fait suite à une décision de la cour européenne de justice.
Si elle peut être perçue comme une victoire pour le géant du Search elle écorne quelque peu l’image d’Adwords auprès des détenteurs de marque(s)

En savoir plus sur : www.blogoergosum.com

Posté par Marion
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