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20 chiffres-clés sur les Médias Sociaux pour l'année 2010



1. 77 % des internautes français sont inscrits sur un réseau social Source : Observatoire IFOP des réseaux sociaux www.ifop.com - Janvier 2010

2. 91 % des acheteurs déclarent que l’avis des consommateurs encourage l’achat en ligne Source : JC Williams Group www.jcwg.com - 2009

3. 97 % des internautes français connaissent Facebook Source : Observatoire IFOP des réseaux sociaux www.ifop.com - Janvier 2010

4. 1.5 millions d’entreprises sont présentes sur Facebook Source : Facebook www.facebook.com - 2010

5. 400 millions d’utilisateurs actifs sur Facebook Source : Facebook www.facebook.com - 2010

6. 4 milliards de photos téléchargées sur Flickr depuis sa création Source : Blog de Flickr blog.flickr.net - 2009

7. 18 % de bénéfice en moyenne pour les marques les plus engagées sur les réseaux sociaux Source : Altimer Group www.altimetergroup.com - 2009

8. 126 millions de blogs sur internet Source : Blogpulse www.blogpulse.com - 2010

9. 55 minutes en moyenne passées sur Facebook par utilisateur chaque jour Source : Facebook www.facebook.com - 2010

10. 33 millions de français consultent au moins une fois un blog chaque mois Source : Médiamétrie www.mediametrie.com - 2009

11. 25 millions de professionnels sont présents sur Viadeo Source : Viadeo www.viadeo.com - 2009

12. 63 % des internautes français connaissent Twitter en janvier 2010 pour 30 % en juin 2009 Source : IFOP des réseaux sociaux www.ifop.com - janvier 2010

13. 1 milliard de vidéos consultées par jour sur YouTube Source : ComScore www.comscore.com - 2009

14. 83 % des internautes français connaissent Myspace Source : IFOP des réseaux sociaux www.ifop.com - janvier 2010

15. 46 % des utilisateurs de médias sociaux les utilisent pour s’exprimer positivement sur une marque Source : E.Marketer www.emarketer.com - 2009

16. 25 millions d’utilisateurs actifs sur Twitter Source : l’Atelier BNP Paribas et FaberNovel www.atelier.fr - 2009

17. 21 % des internautes décident d’acheter un produit après avoir lu un blog Source : E.Marketer www.emarketer.com - 2009

18. 55 % d’augmentation du trafic sur les sites internet des entreprises possédant un blog Source : Hubspot www.hubspot.com - 2009

19. 96 % des internautes français entre 20 et 30 ans fréquentent au moins un réseau social Source : IFOP des réseaux sociaux www.ifop.com - janvier 2010

20. 63 % des internautes français jugent les plateformes de microblogging utiles Source : IFOP des réseaux sociaux www.ifop.com - janvier 2010


Posté par Marion
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