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PagesJaunes Stratégies 2010 : renforcement du secteur Internet et mobile

En 2009, le groupe à réalisé 43% de son chiffre d'affaires (soit près de 500 millions d'euros) via ses activités internet.
Le groupe Pages jaunes a toujours pu compter sur une situation de quasi monopole dans le secteur de l'édition d'annuaires téléphoniques papiers, mais devant la baisse de 6.5% du chiffre d'affaires réalisé dans ce secteur, le groupes PagesJaunes doit désormais orienter son activité vers l'Internet et les téléphones mobiles de type Iphone.
L’application PagesJaunes sur Iphone a d’ailleurs été téléchargées 2 millions de fois et couvrirait 60% des Iphones en France.
Ainsi l'Internet mobile représenterait à présent 5% de l'audience des PagesJaunes.

Cette orientation stratégique du groupe Pages Jaunes est confortée par les revenus engendrés par la publicité sur internet.



En savoir plus sur : www.guide-national.com

Posté par Dominique
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