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FourSquare: du marketing géolocalisé et hyperciblé

Tout d’abord FourSquare kesako ?
On en parle, ça buzz à gauche à droite, c’est le nouveau site à la mode, mais au final FourSquare, c’est quoi ? A la base, c’est un jeu de ballon qui se joue à 4 joueurs dans un carré divisé en 4 plus petits carrés, dans lesquels chaque joueur se renvoie la balle sans pouvoir la garder, un peu comme du ping pong.

Sur le Net, FourSquare est LE nouveau réseau social mobile.
C’est un city guide où chaque internaute s’échange des infos, se géolocalise et prend le contrôle d’un endroit pour en devenir le « maire », un peu comme dans le jeu en fait, mais dans un terrain de jeu sans limite.



En savoir plus sur : www.marketing-digital.fr

Posté par Marion
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