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iAd : Apple prêt à lancer sa plateforme publicitaire ?

Apple sur les traces de Google ? Selon le site Mediapost.com, la firme de Cupertino aurait l'intention de dévoiler le 7 avril prochain (c’est déjà passé !! ) sa première plateforme publicitaire, qu'il était impossible de ne pas immédiatement surnommer « iAd ». Issue du rachat de la régie mobile Quattro Wireless, en janvier dernier, elle serait l'occasion pour Apple de faire ses premiers pas sur le terrain de la publicité mobile.


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Posté par Marion
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