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Marché du Search : 880 millions d'euros en 2009

L'année 2009 a été difficile pour tous les canaux et leviers de communication, y compris le search engine marketing (SEM) ou référencement payant, qui a cependant mieux résisté à la crise. En France, sa croissance serait en effet passée de 35 % en 2008 à 10 % en 2009. Les liens sponsorisés représentent ainsi 41,7 % du marché de la publicité en ligne en 2009, soit 880 millions d'euros nets selon une étude réalisée par le SRI et Capgemini à partir des données déclarées par les acteurs du marché.


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Posté par Cécile
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