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TF1 et Orange expérimentent la pub TV interactive

TF1 et Orange ont annoncé fin mars la signature d'un partenariat pour rendre interactives certaines campagnes publicitaires, une innovation qu'ils espèrent généraliser au reste du marché. Une expérimentation sera lancée début Mai : les clients de la télévision d'Orange (soit plus de 2 millions de foyers) verront alors un bandeau s'afficher sur certaines publicités diffusées sur TF1. En cliquant dessus avec leur télécommande, ils accèderont à un mini-site interactif dédié à l'annonceur…


En savoir plus sur : www.cbnews.fr
Posté par Marion
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