L'e-mmobilier : Le mobile, l’avenir de l’immobilier ?

En décembre 2009, 25% des Français (soit environ 9,4 millions d'internautes) ont consulté un site du secteur immobilier.

Si l'on connaissait déjà l'importance de l'outil Internet dans la profession d'agent immobilier, nous sommes aujourd'hui face à l'émergence d'un nouveau phénomène qu'est celui de l'Internet mobile.
Cette nouvelle catégorie d'utilisateurs a fait son apparition depuis 2 ans et ne cesse de croître : les mobinautes. Il s'agit des personnes qui accèdent à Internet depuis un terminal mobile. Ils représentent déjà entre 10% et 15% du trafic Internet total et les détenteurs de mobiles haut-débit représentent 56% des clients de la téléphonie mobile.

Le mobile va-t-il devenir un enjeu fondamental pour le développement du secteur ou n'est-il qu'un gadget dont l'utilisation restera cantonnée à une communauté de " geeks ", ces utilisateurs précoces de nouvelles technologies ?

En savoir plus sur : http://bourse.lci.fr

Posté par Dominique

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