Search mobile : un marché sur le point d'exploser

Les dépenses en liens sponsorisés sur mobile ne représenteraient par plus de 1 % du marché du search selon les professionnels du marché, autrement dit à peu près 8 à 9 millions d'euros nets en 2009 si l'on se réfère aux chiffres publiés par le SRI et Capgemini (soit 880 millions d'euros nets pour le marché du search).
Cela représente finalement quelques 35 % de la publicité mobile qui a engrangé 23 millions d'euros en 2009, tous leviers confondus.

Et côté dynamisme, le marché du search sur mobile poursuit une croissance à trois chiffres...

En savoir plus sur : www.journaldunet.com
Posté par Thao

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